Most TV and magazine people are lazy,and rarely understand their subject matter.Making an "interesting" show about Bonneville would be much tougher,
for them,than filming the antics at Boyd's or OCC,as an example.
Conflict,real or manufacturered,presented as "Reality TV",is the latest fad.
Lazy executives everywhere love fads.Much easier to follow a fad,than create something new.
To their credit,the producers of Pinks did a pilot show about people trying to set records in various forms of racing.Saw it in September,forgot the name of it.
The one I saw looked pretty good,no idea if Speed will pick it up.