One of the reasons I'm throwing down my spare time, money and effort to get into this sport (and I consider it a sport as well as a hobby) is because of the fact that it is NOT dominated by advertisers and high-profile personalities. In fact, most of the sporting events I tend to gravitate toward tend to be of an amateur or semi-pro variety.
But one of the things that brought me to this sport was seeing Gary Gabelich set his record in 1970, and if I'm not mistaken, it was shown on ABC's Wide World of Sports. An edited feature, for sure, but to a 10 year old growing up in Eastern Iowa, the whole thing was exciting and very cool. So mass media did have an impact on my decision.
It's taken me 37 years of incubation in order to commit to this. From what I've read and seen on this site, and from talking to some of you at Bonneville and El Mirage, competitive cars take years to complete. You wait in line for hours for your opportunity to run. You carve out huge amounts of time working on vehicles, thinking through problems, and sacrificing. And damned few of us will ever hold a record. Not only is it the fastest sport on earth, it's also the slowest. If I'm any example, I suspect the youth will come, it's just that they'll be old by the time they're ready to race.
And unless there is something extraordinary, such as an attempt to break the sound barrier, that just doesn't translate to television. If you were to change the sport in order to reach a broader television audience, I probably wouldn't be interested in competing. I'm not interested in being waved over into the Evian Paddock, or having my picture taken in the Boraxo Winners Circle, or competing in the Cingular Wireless Speedweek, brought to you by - whoever.
Don't ever lose sight of the fact that this is elemental racing at it's finest, and that we're lucky to have it. If TV doesn't get it, then TV doesn't get it, and that's just too bad for TV.