Perhaps it is because of the 'corporate' involvement in LSR by British Motoring Companies (MG, Healey, Sunbeam, Triumph, JCB, etc..) as well as by individuals who knew how to project themselves to the British public, that we in the UK are blessed with many collections hosting historic LSR vehicles and LSR bikes. These are open to the public on a daily basis, so they too need the STS information.
Although Richard Noble ran at Bonneville with Thrust 2, his best performance and all of his later vehicles (including Bloodhound) have been designed around the playa surface, not salt. But having said that Richard and Andy are both in the '2 Club'. Does the STS have access to the mailing lists of the organisations which run alongside the racer groups using the salt? [Are they ready to harness the worldwide attention?]