We spent about $8000 to travel down to the SEMA show. Because of the complexity of unloading, setting up, staffing the display and the return home, it required 10 team members to take vacation from work to support the event. The people responsible for placing us in a visable location had no idea how big the vehicle is and would not listen to me. Therefore we were put out in the back side ally (B parking lot). They also did not place any information in their program that we were there so few people knew we were there and even more people could not find us. So the answer is, NO, it was not worth it. We found no sponsors and even the celebrities that walked past us (we were located in the back lot where they can sneak the celebrities into the building unnoticed) paid little or no attention to us. I'm sure if we were the British, we would have been treated like royalty but that is just my opinion.