Interesting read about the Walero product, it would be interesting to try and see how long it will absorb heat, it does say there is a limit.
Last year I used a coolshirt with a portable cooler and pump just for sitting in line, no place to add a pump or tank in the car and didn't want to be bothered with hoses when getting out. What a difference! I used the 10 quart round coolshirt cooler and zip-tied a 12 volt battery pack to the side of it to make it self contained. Well worth the money.