Guy has huge following worldwide. He is probably the most famous, current Isle of Man TT competitor, although he retired recently. Now that is a little bit like saying he is "a famous land speed racer", but the TT does have a big following.
He was briefly rumored to be a contender for taking over the popular TV show Top Gear when Clarkson imploded.
My Triumph riding buddies are all over this. It is interesting to have a manufacturer involved in LSR with the marketing budget and all that come with it.
Eric