Just a few thoughts after reading the comments: Any exposure on TV is probably a good thing overall. Saturday morning is the least watched time slot of the week. Many angry at CBS why? If you are not driving the narrative you are a passenger. The best idea was creating your own documentary. There has to be many college students in the SLC area who would love to do some some work on this. Instead of bustin' each others nut on this forum start contacting people who can help. Contact CBS for a follow up. Multi media is where it's at, there are so many ways online to get exposure so many different angles. I hope this whole situation doesn't end up like the NAE where they complained a lot about money and then rejected any idea that would help in the long run. Control the narrative or it controls you. Newspapers love press releases, magazines love short articles, radios love audio clips, journals love accounts and so on and so on. Web sites, pod casts, documentaries, short films, billboards, events, gatherings, show & shines, fliers, car wraps, so many forms of media to be used. Is there a local brewery that could create a custom beer for the cause. I think you would really have the support if you can accurately get YOUR word out there. Racing on the salt is so freakin' cool who wouldn't want to be a part even if they don't participate, they just don't know the issues or how to help the situation. I know you guys with all your connections and knowledge can pull this off. Just get of this forum and do it.