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After Sunday, the Sales trailer stopped taking our calendar, it was not that we ran out, in fact we increased the print run knowing how great the salt was going to be. They stopped because they got a boat-load of the Ron Main/Jim Leggitt, color page calendars to which each photo page placement was sold to the teams.
We do NOT (I just caught this typo) 'sell' placement into our calendar, (just ask my account) we select photos based on team effort and good images. We also don't share on Social Media to get pat on the backs. We struggle to place what we think is correct, and we wait until the racers 'find' themselves. The smiles from the teams just warm our hearts, but if they knew they would be in, it would be anti-climatic.