Could not assess which part of the project Eric was referring to with the quote " We're doing something that's never been done before."
Along with the "use of driver gender" to gain ink in the press, I guess they have to rely upon exaggeration to galvanise Corporate America into funding the attempt. And I thought LS Louise was on the Black Rock in 1998 when the Sound Barrier was broken by Andy?
Perhaps the only possibility is that they are the first to aim low at 800mph. Didn't Thrust SSC put 850 mph as a target on some of their posters.
As to the drivimg skills - either gender might do well if they have been trained to operate in such stressful environments. But the release seems to have that underlying theme of finding the US Dollars that are needed and the female market opens up whole new areas of potential. Beauty products, jewellery and fashion sprung to mind.
The thought of Jack D 'dressed' as that Corporal from the TV series MASH flitted in front of my brain.
Malcolm UK