The shop in question claims to be an "innovator", and has "twenty sets" in field with excellent results. Tastes like snake oil to me.
"No, those tires aren't bald. That is my new high-traction, low-profile, tread design. They just look used because I left the door open to the shop and dirt blew inside."
I'm not saying that GM, Ford, Dodge, Honda, Toyota, Kawasaki, Yamaha, etc, know everything, but wristpin surface finish seems to something they all agree on.