The is a used car lot in Pacoima, California caled Trader Vic's Used Cars... Victor Snyder was or is the owner. The Trader Vic's Restaurant chain went after him about trademark infringement. Vic had the resourcesw to see this thing into court- where the restaurant chain really did not want it to go. The judge ruled that their respective businesses were so divergent from one another and the signage was not in any way an infringemnt on any trademarked signage that the restaurant company lost the lawsuit.... However, they insisted and got an injuction against Vic Snyder that barred him from ever using the namesake on a restaurant, lounde, tavern or the like.... Not to be outdone, Mr Snyder got a permanent injuction barring the restaurant company from ever using the namesake on any used car lots! Apparently, the publicity over the lawsuit got him a lot of free exposure in the news media and was good for his business.
Somehow, I guess we will all have to figure out how to do the same back to Disney or WB... barring them from using anything Bonneville related without either our collective permission or paying for the usage if the ever do.
