Air speed is relative, cross-wind, tail-wind and head-wind will all effect the readings. If the vehicle is traveling at 100mph (ground speed) in still calm air, the AS indicator will read 100. if there is a 10 MPH headwind and the vehicle is traveling at the same ground speed as before, the air speed will indicate 110. For a 10 mph tail wind, it will read 90. Cross winds (component) will change the reading based on the angle of incidence relative to the pitot tube.
Then there is temperature, density and altitude that have to be factored in to give you a corrected air speed. It's not hard, pilots do it all the time. Indicated airspeed and ground speed are never accurately correlated when flying, airspeed merely indicates the speed at which the air is moving over the vehicle, not the true vehicle speed (ground speed).