This is purely personal opinion but I cant agree that any press is good press.
Maintaining a degree of inaccessibility and mystique keeps the number of boneheads (who dominate many other auto pursuits) invading the sport to a minimum, I'm not saying there aren't any, just not that many.
I subscribed to a page on Farcebuck that is devoted to the model of Holden that I have, an HR. Now in stark contrast to the debate here I am eagerly awaiting the day I read a post that is free of either grammatical errors or pea-brained political opinion. Seriously, just EITHER because none of them can spell or write anything without offering an uninformed, dangerous or plain stupid opinion. Sometimes you have to read a post several times to even vaguely understand what they're trying to say. Most of the people on it need spell check for their own name.
I have "written" stories for magazines about the salt so I guess I'm a guilty party but I also race and am under no illusions about what publicity does for the game. Unless its hard to get involved we get part-timers and dilettantes who waste people's time, ask the dumb questions and generally f*** things up because they don't love, or even care about the history, the science and the art of landspeed racing.
Now, where was we?