We're all very close to this sport. We have a good understanding of the nuances and procedures, what the records mean, and what they mean to those pursuing them.
The editors at the Times see a slice of Americana - "100 years of Burning Man for Car Geeks", if you will. There's likely little understanding in the editorial office of the significance of Bonneville, other than Hot Rods, Anthony Hopkins and Jet Cars. So they're willing to publish a so-so article and print the pictures, but unwilling to take the time to properly educate the reader.
Lindsay Brooke's piece had the feel of a pre-written article, rewritten and edited to fit the situation when the situation changed.
And Louise is, in all honesty, likely one of the few people in the United States with the tenacity to have gotten any placement at all for LSR in the Times.