Mr. Spelling Ssupervisor strikes again:
It's spelled Alfa Romero, not Alpha. The A L F A is an acronym for four Italian words (that I don't know), and it's followed by Romero -- the name of the guy that was the founder.
When I saw the Alpha mentioned a few posts ago I thought something looked wrong. Don't worry -- I don't think many folks will count you out if you spell it with the ph instead of the f -- but I thought that maybe - just maybe -- you'd someday be in a situation where the correct spelling is necessary to save you from humiliation or maybe to win you a drink from your buddy. Just trying to help. . .