Step 1: Replace all engine and wheel bearings with ceramic
You have made a significant and expensive advance in friction with step 1. I'd stop there.
As for the coating, there is no information out there that I could find except their own statements.
50/50 chance of being something or nothing.
greatly reduces friction and extends the life of all moving and lubricated parts it’s applied to
The coating contains atomic sulphur, which positively effects all lubricants.
Really? How?
HOW IT WORKS:
MicroBlue® literally changes the way lubricants work, the same way that soft water changes the way soap wets your skin. The coating contains atomic sulphur, which positively effects all lubricants. As a result, when a lubricant comes in contact with MicroBlue, it changes the way it “wets” the surface, reducing the surface tension of the oil, which makes it far more efficient in reducing friction.
Anybody want to scientifically explain how reducing the surface tension of the oil makes it "FAR" more efficient in reducing friction?
MicroBlue® is different from other coatings in many ways. The most important of which is the way it’s applied. It is literally blasted on the surface, and uses no heat or binders. And because it cannot bond to itself, build-up is a non issue. And the best part is there's absolutely no size change, no adjustments needed. Where other coatings use adhesion to stay on the surface, the MicroBlue process creates an atomic bond, which makes it impossible to chip, flake or peel. What's more, it's friction reducing abilities do not degrade over time. Your bearings will roll just as freely years from now, as they did when new.
If it's blasted onto the surface, the only technique that comes to mind is gas dynamic cold spray. The high energy of the particles DOES heat the surface to create the bond.
Does anybody know of a substance that "cannot bond to itself"?
Different, blasted, no size change, atomic bond, do not degrade over time . . . Absent any scientific proof or testing results, sounds like snake oil.