too much for my advertising budget
Yes it’s expensive to be at the trade shows, but when you have a large potential customer base it’s an excellent place to be seen. Otherwise, where would we spend our $$ on ads? We test anything from motorcycles, Landspeed, NHRA, NASCAR, ARCA, SCCA and the list goes on.. That would be a lot of advertising space $$$$ in magazines to reach all the clientele we test or could test. The trade shows at least provide an opportunity to be seen by people that would never think about your company otherwise or for people in the racing industry to meet face to face and ask questions.
Dave, IMIS in Indy for me! A2, et tu?
Woody, last year we were at IMIS and this year is PRI because it’s just too expensive for 2 shows a year, and they are a week apart. Both PRI and IMIS are hurting the shows because they split them up and it’s too hard for most companies to do both. I (along with many others) wish they would have just one show. I have heard the arguments on both sides and although I felt IMIS was a better "racers" trade show, we certainty got more business from PRI in 2009. So, we are going back there this year, and maybe we'll just alternate between the two every year.
